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Meet the Surfs Up Stretch Bracelet – your wave-ready accessory for those rad vibes. With groovy green and purple stripes, it’s like a party on your wrist! Super stretchy for a comfy fit, this bracelet is all about that chill factor. Whether you're beach-bound...

The Surfrider Foundation is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution.  For every...

Curated to feel custom, the Sweetheart Ring Stack features three cohesive bands to create the sweetest seasonal stack. Set on gold-plated casting, each ring features delicate and diverse stone detail designed to compliment one another.

All the love, stacked just right. The Te Amo Style Pack brings together a mix of braided string bracelets, delicate gold details, and a bold chain for an easy layered look that feels playful and polished. Whether you are sharing the love or keeping...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Say thanks in style with our Thank You Card + Bracelet combo featuring the bracelet that started it all. Whether it's for your BFF, a family member, or someone new, this is the perfect little token of appreciation to show your gratitude.WaterproofGo surf, snowboard,...

Our All Smiles Pack is your instant mood boost in bracelet form. Featuring playful pops of color, a classic yellow string stack, and our signature smiley charm, this set was made to brighten your day and your wrist. Wear them all together for a...

Need an excuse to celebrate? This bracelet is it! In a rainbow of candy-colored hues, this string style brightens up any stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price to The Birthday Party Project, supporting its mission to...

Make every day feel like a fiesta with The Birthday Party Project Malibu Bracelet! This white string style is dotted with confetti-like beads that add pops of color to your stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price...

It doesn’t get more classic than The Skatepark Project Original Bracelet. This stackable string style features a trio of neutral hues that work with any outfit. For every bracelet sold, Pura Vida will donate 5% of the purchase price to The Skatepark Project and its...

Grab your board—and The Skatepark Project Style Pack! This three-piece set features a gold beaded beauty, a classic Malibu style, and a beaded stretch bracelet in white, tan, and black hues. For every style pack sold, Pura Vida will donate 5% of the purchase...

Introducing the Tides Anklet: a stylish extension of our iconic bracelets, now adorning your ankle with a touch of coastal elegance. Crafted slightly larger for the perfect fit, each anklet is 100% waterproof, allowing you to surf, snowboard, or shower with ease. Embrace the...

Introducing the Tides Bracelet, where timeless elegance meets artisanal craftsmanship. Handcrafted with serene shades of light blue, white, and grey, each bracelet is a testament to individuality. Waterproof and meticulously crafted, it only gets better with time, reflecting your journey in every thread. Embrace...

Make waves this summer with our Tie Dye Wave Ring. Available in a silver finish and a fun tie-dye design, our Tie Dye Wave Ring adds a splash of summer fun to your look. 

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Discover micro moments of love in our Tiny Heart Choker. Available...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Introducing the Toucan Bracelet: a vibrant celebration of tropical hues that ignite the senses. Like the exotic plumage of its namesake bird, this bracelet is a masterpiece of vibrant contrasts. Waterproof and crafted for longevity, each piece is as unique as the tropical landscape...

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Stand out in a crowd with our Triple Hoop Earrings. Featuring three hoop earrings...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Introducing the Tropic Bracelet, where vibrant hues blend in harmony with artisanal flair. Handcrafted with a fusion of pink, orange, blue, and white threads, each bracelet is a celebration of individuality. Waterproof and meticulously crafted, its charm only amplifies with each wear, exuding a...