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It was love at first sight with this oversized Heart Ring! This heart silhouette cast in romantic rose gold or shimmering silver makes a big statement and is sure to sweep you off your feet!

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Every multi mini braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may...

Mix in some spunk to your sweet Valentine's Day look with the Stone and Enamel Heart Pendant Necklace. Surrounded by a rhodium-plated cast, the pendant charm acts as a striking center to the durable and dimensional chain.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  The smooth shape of a cigar band meets crisp, intricate...

Add some love to a locket with our Stone Heart Locket Necklace! This heart shaped locket comes in a romantic rose gold finish and a pearl inlay to make any love store shine!

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Texture and movement inspired by the softness and serenity of...

Introducing Stop & Smell the Roses Bracelet, a celebration of all things pink. Handcrafted with varying shades of pink, each piece exudes femininity and grace. Waterproof and meticulously made, it develops a distinctive charm with every wear, reflecting the beauty of life's simple pleasures....

Save 35% on bracelets by purchasing our Stop and Smell the Roses Friendship Pack ($70 value), featuring 10 of our top selling Stop and Smell the Roses originals. Wear them all together or give some to your friends! Every bracelet is unique and hand-made therefore a slight variation in color...

Our style motto? The bolder, the better! Meet the Strawberry Fields Stretch Bracelet Set of 8—a fun-tastic collection of vibrant, slip-on styles! Mix and match for a playful combo, wear them all at once, or share the joy with friends. Each bracelet is handmade...

Introducing the Strawberry Fields Stretch Bracelet Set of 8—a fabulous pack of vibrant, slip-on styles that radiate holiday cheer! Mix and match for a playful look, wear them all together, or spread the joy by sharing with friends. Each bracelet is handmade and completely...

Upgrade your accessory collection with our Strawberry Fields Stretch Ring Set of 3! Featuring a vibrant red, pink, and green beaded design, these rings are all about good vibes. Their stretchy fit ensures comfort, whether you stack them or wear them solo. Don’t miss...

Save 35% on bracelets by purchasing our Strawberry Serenade Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore...

Soft cord meets polished gold for the ultimate layered look in one effortless piece. The String & Chain Layered Necklace pairs braided pink thread with delicate chains, enamel accents, and tiny charm details for a mix that feels playful yet elevated. Subtle pops of...

The white sandy beaches and turquoise coastlines of Miami Beach come to life with our Striped Enamel Gold Hoop Earrings. This design pairs vibrance and function with a chunky body that isn’t too heavy.

Bring the coastal vibrance of South Beach to your ring stack with the Striped Enamel Gold Ring. Glossy alternating enamel mirrors the hues of white sandy beaches and turquoise waters while set inside a durable gold-plated casting.

Stand with those struggling with mental health by wearing our Suicide Awareness Style Pack. This three-piece stack features a purple Original, a woven ball bead bracelet, and a braid-and-coin-chain style. For every style pack sold, Pura Vida will donate 5% of the purchase price...

Save 35% on bracelets by purchasing our Summer Chase Friendship 5 Pack ($46 value), featuring 5 of our top selling original bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore...

This four-pack of bold string bracelets is all about mixing, matching, and making every day a main character moment. With metallic accents, lightweight feel, and 100% waterproof design, they’re built for beach days, pool hangs, and living your best summer life. WaterproofGo surf, snowboard,...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....