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We’re soooo in love with the our Heart On My Sleeve Style Pack! This three-style stack features a stretchy beaded beauty, a red and gold Malibu, and a continuous heart charm design. For each style pack sold, Pura Vida will donate 5% of the purchase price...

Love is in the air—as in, you’ll love our Red Cross Mixed Mini Braid Bracelet. Shimmering gold string weaves in with shades of red and pink, making it the perfect style to add to your Valentine’s Day stack. For each bracelet sold, Pura Vida will donate...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

This waterproof braided bracelet, featuring a vibrant array of colors, is designed to withstand any activity. Whether you're surfing, snowboarding, or simply showering, it's ready for the adventure. Embrace wearing it daily to enhance its natural appearance and texture. Each bracelet is meticulously handcrafted,...

Our style motto? The bolder the better—as proven by our Red, Green & White Stretch Bracelet Set of 8. Featuring 8 individual slip-on stretch styles in vibrant shades, this set can be warn all together, mix and matched for your favorite combinations or shared with...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...

Introducing the Red White Blue Bracelet, a timeless tribute to patriotic spirit. Handcrafted with vibrant red, crisp white, and deep blue hues, each piece is a symbol of craftsmanship and individuality. Waterproof and meticulously made, it gains character and charm with every wear, embodying...

Save 31% on bracelets by purchasing our Red, White, Blue Friendship Pack ($70 value), featuring 10 of our top selling Red, White and Blue Original Bracelets. Wear them all together or give some to your friends! Every bracelet is unique and hand-made therefore a slight variation in color combination may...

If bling is your thing, the Rhinestone Heart Choker is made for you this Valentine's Day. Surrounded by a gold-plated snake chain, a dramatic heart-shaped center stone sits between two soldered sides to create a cohesive, continuous statement piece.

Ride the waves all summer long with our best-selling simple, yet dainty, "Wave Ring." Available in three finishes, sterling silver, rose gold and gold, our Wave Ring is the perfect addition to your Pura Vida collection!

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Meet the Sandalwood Stretch Bracelet: tan and white vibes that scream beach days and chill hangs. Stretchy, comfy, and effortlessly cool. Whether you're hitting the beach or just feeling those summer vibes, this bracelet's got your back. Easy On and Off One size fits most,...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take...

Calling everyone who’s space-obsessed: Our Saturn Necklace & Earring Set is the perfect pair for you! This insanely cute set features a pair of shimmering Saturn stud earrings with a dangling star charm, plus a matching rose gold Saturn charm necklace that’s lightyears beyond...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take...

The Sea Star Ring is your new go-to for everyday coastal cool. A delicate dimensional sea star sits on a slim polished band in your choice of gold or silver, the kind of ring that looks great alone and even better stacked. Pairs perfectly...

The Sea Star Statement Earrings are the kind of earrings that do the talking for you. A dimensional textured sea star casting in your choice of gold or silver, bold enough to be the whole look and easy enough to wear every day. Pairs...