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Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special?...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special?...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. One way to make your favorite PV piece even more special?...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Picture a sunset by the beach, the scent of ocean...

Keep calm and show your Pride with the For All Fidget Necklace! This standout style features a golden rope chain and bar charm stamped with enamel rainbow letters, plus a glittering heart stone to really make a statement. For every necklace sold, Pura Vida...

Everyone deserves love, and our For All Style Pack is here to give it to you. This four-piece set features a black Malibu, a rainbow bead stretch style, a string-and-ball-bead design, and a bitty braid band with a multicolored “For All” charm. For every...

Show your support for our brave service members and their families with our For the Troops Original Bracelet! For every bracelet sold, Pura Vida will donate 5% of the purchase price to Semper Fi & America’s Fund. Semper Fi & America’s Fund cares for our...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Bohemian meets sophisticated with these Fringe Huggies, featuring a mini hoop...

Sunshine, sisterhood, and serious sparkle. The Gamma Phi Beta collection is all about feel-good color, golden details, and house pride you can wear on repeat. Whether you’re running to class or heading to Reveal Day, these pieces make every outfit—and every moment—a little more...

Do a 360 flip with our Gold Check Fidget Ring. This waterproof, spin-around design features a subtle checkerboard pattern, with a stainless steel base and 18k gold plating. For every ring sold, Pura Vida will donate 5% of the purchase price to The Skatepark Project...

Stay tropi-cool in our Monstera Harper Charm. Available in a silver or gold finish, this nature-inspired charm can be added to any of our Harper collection bracelets, necklaces or earrings. For every charm sold, Pura Vida will donate 5% of the purchase price to the...

Enhance love for yourself and others with our Rose Quartz Harper Charm. Available in a silver or gold finish, this faceted gemstone charm can be added to any of our Harper collection bracelets, necklaces or earrings. For every charm sold, Pura Vida will donate 5%...

Ride out summer in style with our Wave Harper Charm. Available in a silver or gold finish, this cutout charm can be added to any of our Harper collection bracelets, necklaces or earrings. For every charm sold, Pura Vida will donate 5% of the purchase...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  This simple, dainty piece will never get old! The Herkimer Choker features...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Leave your mark with this ever-so-dainty Herkimer Ring. Made up...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  Like the first glimmer of dusk on a crisp fall evening,...

Look red, white and cuuuuute in the Home for Our Troops Anklet. This charity style comes in a combo of patriotic string shades, for a simple style that gives you fancy feet. For every anklet sold, we’ll donate 5% of the purchase price to Home for...

Lift up the ladies in your life with our International Women’s Day Original Bracelet. This classic string style comes in soft shades that are perfect for mixing, matching and stacking. For every bracelet sold, Pura Vida will donate 5% of the purchase price to...

The Kappa Alpha Theta collection is giving leading lady energy—with classic colors, sleek gold accents, and stacks that speak volumes. Whether you're repping your letters at recruitment or gifting your ride-or-die Little, these pieces are made for the moments that matter. Layer them, love them,...