Shop By Category

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Stack some stretch into your everyday bracelet rotation with the Pink & Red Vinyl Disc Bead Stretch Bracelet Set. The stretch bracelet combines dynamic and colorful heishi discs with intermittent glimmering metal beads. Brilliantly balanced with a simple string style, this set completes a...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

The Pippa Pearl Stretch Ring Set is here for all your sunny day vibes. With soft white pearls and bursts of colorful seed beads in fresh, beachy hues, this set is all about fun, effortless style. Whether you're layering them together for a bold,...

Meet the Playa Bonita Bracelet: Your vibrant, waterproof sidekick for endless summer fun! With its bold colors and durable design, it's your go-to accessory for poolside lounging, beach days, and dancing in the rain. Handcrafted in shades of blues and greens it's the perfect...

Add some fiesta feels to all your spring 'fits with our Playa Seed Bead Hoop Earrings. This eye-catching design features a sterling silver post and array of colorful seed beads for a look that's just as cute with your swimsuit as it is with...

These earrings are your new go-to for effortless charm and coastal vibes. With a unique mix of a classic gold hoop and playful dangling charms, including a pearl, an evil eye, and a sparkling stone, the Portola Charm Earrings are all about fun, eclectic...

Wear this classic Original Bracelet with pride knowing it’s not only handmade and waterproof, but also supports an amazing cause! For every bracelet sold, we’ll donate 5% of the purchase price* to The Trevor Project, the leading suicide prevention organization for lesbian, gay, bisexual,...

Now the whole crew can lift up the LBGTQ+ community, thanks to our Pride Friendship Pack! This set of 11 string styles comes in a variety of rainbow and basic hues, which can be swapped back and forth with your BFFs. For every pack...

Show everyone what you stand for with our Progress Pride Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to The Trevor Project, the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and...

Elevate your aura with the Protect Your Energy Bracelet. This bracelet is accompanied by an empowering card, reminding you or a loved one about what really matters & helping to bring those manifestations to life!WaterproofGo surf, snowboard, or even take a shower with them...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. For the one who protected you most, our Protective Eye Pendant Necklace is...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.  For the one who protected you most, our Protective Eye...

Nothing says classic coastal style like our Puka Shell Choker. With a strand of all-natural, raw puka shell beads, this made-to-layer design features silver spacer beads spread throughout to elevate the look and add a little shine.

No beach day’s complete without a little sun, sand and our Puka Shell Stretch Anklet! With an easy on-and-off design, this seaside style features all-natural, raw puka shell beads, plus silver spacer beads for some eye-catching shine. WaterproofGo surf, snowboard, or even take a...

Your new favorite stack, delivered monthly. Each shipment includes up to 10 surprise bracelets (an up to $80+ value!) designed to keep your look fresh and full of color. Your first pack ships within 4–5 days of purchase. After that, you’ll be charged on...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...

Get ready to represent with this striking purple and yellow bracelet, crafted to showcase your team, school, or club colors! Whether you're at the game or supporting from home, this bracelet lets you carry your pride on your wrist. Grab yours today and let...