Shop By Category

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Cool, calm, and coastal. The Low Tide Pack brings together deep ocean blues, seafoam greens, and a touch of soft blush — like your favorite sunset surf session. Laid-back and effortlessly stylish, this stack was made for salty air and sandy toes. Perfect for layering...

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Manifest your next favorite jewelry stack with timeless .925 sterling silver pieces featuring genuine Herkimer...

Your day-one friendship bracelet, all grown up. The Lydia Charm Bracelet keeps it simple with a single strand of smooth, minimalist string and a small charm that says a lot without shouting. It’s a nod to where you started—with a fresh, refined vibe for...

An easy nod to the coast. The Lydia Seashell Charm Bracelet features a textured seashell charm on a silky nylon cord with subtle faceted bead details. Lightweight and fully adjustable, it’s designed for everyday wear and effortless stacking.

This bold bracelet pack was made for carefree days and salty hair energy. With five vibrant string styles and glimmering metal accents, it's perfect for mixing, matching, and making a splash. Waterproof, lightweight, and totally vibe-approved for your next seaside adventure. WaterproofGo surf, snowboard,...

Inspired by Malibu’s bold coastline and endless sun, Malibu Beam is made to stand out. Its structured square silhouette brings clean lines and confident energy to any look. Crafted from lightweight, partially plant-derived bio-based materials, it’s built for all-day comfort with flexible construction that holds...

Treat the moms in your life to something special with our Mama Original Bracelet. This OG string style features a mix of white, pink and shimmering gold strands, which are even more lovely when paired with our Mama Style Pack. For every bracelet sold,...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Rep your mom status or treat your favorite lady to something...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...

Keep the summer spirit alive with our Maui Charms Anklet. Set on a delicate silver chain, this paradise-inspired design features five beach-babe charms, from a palm tree, sea shell and sunshine to a rainbow and mini cutout Wave charm.

Happiness blooms from our new Meadow Hoop Earrings! A dried daisy resin pendant dangles from each silver hoop that will make every summer outfit feeling fresh!

Introducing the Melrose Bracelet: where it all began. Handcrafted with care, every piece is waterproof and distinctly one-of-a-kind. Watch as its charm evolves with each wear, growing even cooler over time. Embrace the Pura Vida spirit and seize yours today. WaterproofGo surf, snowboard, or...

Meet the Alpine Blue Anklet: Inspired by the calm waters of mountain lakes, it captures tranquility in every step. Meticulously handmade, each piece embodies the serene essence of its namesake color. Waterproof and crafted with care, no two are alike, ensuring a truly distinctive...

Level up your wrist game with our sleek and stylish Men's Black Gunmetal Stone Bracelet, the ultimate accessory for the modern man. Crafted with high-quality black gunmetal stone beads, this bracelet is perfect to wear individually or in a stack.  WaterproofKeep them on while you...

Introducing the ultimate wrist accessory - our Men's Carabiner Clasp Chain Bracelet. Crafted from high-quality stainless steel, this bracelet is as tough as it is stylish. Featuring a sturdy carabiner clasp, this bracelet is designed to stay securely fastened no matter what adventures you...

Our Men's Coated Hematite Stretch Bracelet is the ultimate combination of style and comfort. Made with hematite beads and a stretchable band, this bracelet is the perfect choice for everyday wear. Featured in classic black or cream, you'll be sure to find one that fits your...