New & Trending Trending Now New Arrivals

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take...

The Sea Star Ring is your new go-to for everyday coastal cool. A delicate dimensional sea star sits on a slim polished band in your choice of gold or silver, the kind of ring that looks great alone and even better stacked. Pairs perfectly...

The Sea Star Statement Earrings are the kind of earrings that do the talking for you. A dimensional textured sea star casting in your choice of gold or silver, bold enough to be the whole look and easy enough to wear every day. Pairs...

Bring laid-back coastal style to your everyday stack. The Seafoam Dream Stretch Bracelet features alternating seafoam and turquoise vinyl beads inspired by sunlit waves and crystal-clear water. Designed with a comfortable stretch fit, this colorful beaded bracelet slips on easily and pairs effortlessly with...

Your new forever necklace, straight from the shore. The Seashell Pendant Necklace is a little piece of the ocean you can take everywhere. A detailed spiral seashell pendant threads along a delicate twisted rope chain in your choice of gold or silver, the kind of...

Your new forever ring, straight from the shore. The Seashell Ring is a little piece of the ocean you can wear every day. A detailed spiral seashell sits atop a delicate twisted rope band in your choice of gold or silver, the kind of ring...

The Seashell Stud Earrings are a detailed dimensional spiral seashell in your choice of gold or silver, small enough to wear every day and special enough that you'll want to. Pairs perfectly with the Seashell Pendant Necklace and Seashell Ring.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Soft cord meets polished gold for the ultimate layered look in one effortless piece. The String & Chain Layered Necklace pairs braided pink thread with delicate chains, enamel accents, and tiny charm details for a mix that feels playful yet elevated. Subtle pops of...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Sweet, colorful, and made for sunny days. The Sunset Candy Stretch Bracelet features alternating pink, yellow, and cream vinyl beads inspired by cotton candy skies and golden hour glow. Designed with a comfortable stretch fit, this colorful beaded bracelet is easy to slip on...

Turn up the color with a stack made for summer adventures. The Sunset Samba Bracelet Pack features four coordinating bracelets with vibrant pink, purple, blue, white, and lime stone beads, braided string details, and gold-tone accents for the perfect mix of texture and shine....